4th Annual First Responder Paws Therapy Dog Award
4th Annual First Responder Paws Therapy Dog Award
Designed campaign and social assets for FHE Health's First Responder Paws Therapy Dog Award, a nationwide program recognizing therapy dogs that bring comfort, calm, and healing to America's first responders.
Industry :
Healthcare
PROBLEM :
The First Responder Paws Award needed a stronger and more consistent visual presence across its campaign. With multiple nominees, sponsors, voting posts, announcements, memorial tributes, and educational content, the campaign needed to feel unified while still allowing each dog and story to feel personal.
Solution :
Developed a cohesive visual system using First Responder Paws and FHE Health branding, with consistent typography, color, logo placement, graphic elements, and reusable social media layouts. The system was designed to adapt across nominee features, voting graphics, sponsor content, winner announcements, educational posts, and memorial tributes such as the Tonka tribute.
Challenge :
Create a flexible campaign system that could support many different types of content while remaining recognizable, professional, and emotionally appropriate. The design also needed to encourage voting and community participation without making the campaign feel overly promotional.
Summary :
The result is a recognizable and flexible campaign identity that brings consistency across the First Responder Paws Award while keeping the focus on the therapy dogs, their stories, and the first responder communities they support.
More Projects
More Projects
4th Annual First Responder Paws Therapy Dog Award
4th Annual First Responder Paws Therapy Dog Award
Designed campaign and social assets for FHE Health's First Responder Paws Therapy Dog Award, a nationwide program recognizing therapy dogs that bring comfort, calm, and healing to America's first responders.
Industry :
Healthcare
PROBLEM :
The First Responder Paws Award needed a stronger and more consistent visual presence across its campaign. With multiple nominees, sponsors, voting posts, announcements, memorial tributes, and educational content, the campaign needed to feel unified while still allowing each dog and story to feel personal.
Solution :
Developed a cohesive visual system using First Responder Paws and FHE Health branding, with consistent typography, color, logo placement, graphic elements, and reusable social media layouts. The system was designed to adapt across nominee features, voting graphics, sponsor content, winner announcements, educational posts, and memorial tributes such as the Tonka tribute.
Challenge :
Create a flexible campaign system that could support many different types of content while remaining recognizable, professional, and emotionally appropriate. The design also needed to encourage voting and community participation without making the campaign feel overly promotional.
Summary :
The result is a recognizable and flexible campaign identity that brings consistency across the First Responder Paws Award while keeping the focus on the therapy dogs, their stories, and the first responder communities they support.
More Projects
More Projects
4th Annual First Responder Paws Therapy Dog Award
4th Annual First Responder Paws Therapy Dog Award
Designed campaign and social assets for FHE Health's First Responder Paws Therapy Dog Award, a nationwide program recognizing therapy dogs that bring comfort, calm, and healing to America's first responders.
Industry :
Healthcare
PROBLEM :
The First Responder Paws Award needed a stronger and more consistent visual presence across its campaign. With multiple nominees, sponsors, voting posts, announcements, memorial tributes, and educational content, the campaign needed to feel unified while still allowing each dog and story to feel personal.
Solution :
Developed a cohesive visual system using First Responder Paws and FHE Health branding, with consistent typography, color, logo placement, graphic elements, and reusable social media layouts. The system was designed to adapt across nominee features, voting graphics, sponsor content, winner announcements, educational posts, and memorial tributes such as the Tonka tribute.
Challenge :
Create a flexible campaign system that could support many different types of content while remaining recognizable, professional, and emotionally appropriate. The design also needed to encourage voting and community participation without making the campaign feel overly promotional.
Summary :
The result is a recognizable and flexible campaign identity that brings consistency across the First Responder Paws Award while keeping the focus on the therapy dogs, their stories, and the first responder communities they support.