Cyrano Video
Cyrano Video
Led a brand refresh that refined Cyrano Video’s visual identity, creating a cohesive, scalable system applied across digital, print, and marketing touchpoints.
Industry :
Healthcare / Marketing & Video Production
Problem :
Cyrano Video’s branding had reached a point where it needed to evolve. As the company expanded its services and audience, the existing visual system no longer fully supported consistency, clarity, or scalability across platforms.
Solution :
As the designer leading the refresh, I developed a unified visual system that elevated Cyrano’s brand identity across digital and print. This included:
Refined typography and hierarchy
Consistent color palettes tailored for clarity and accessibility
Updated visual assets such as icons and patterns
Cohesive layout systems for web, presentations, and collateral
The new look aligned with how Cyrano’s clients perceive professional healthcare and tech-driven services, bridging the gap between friendly visuals and trusted expertise.
Challenge :
The key challenge was modernizing the brand while preserving Cyrano’s core personality — a balance between approachable video storytelling and professional healthcare communication. The visual system had to scale across multiple use cases (web, decks, marketing, trade show graphics) without losing integrity or cohesion.
Summary :
The brand refresh resulted in a polished, consistent visual identity that elevates credibility and clarity — turning a fragmented aesthetic into a scalable, signature system. The new brand helps position Cyrano Video as a modern, trustworthy partner in healthcare video marketing and supports stronger engagement and recognition across audiences.
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Cyrano Video
Cyrano Video
Led a brand refresh that refined Cyrano Video’s visual identity, creating a cohesive, scalable system applied across digital, print, and marketing touchpoints.
Industry :
Healthcare / Marketing & Video Production
Problem :
Cyrano Video’s branding had reached a point where it needed to evolve. As the company expanded its services and audience, the existing visual system no longer fully supported consistency, clarity, or scalability across platforms.
Solution :
As the designer leading the refresh, I developed a unified visual system that elevated Cyrano’s brand identity across digital and print. This included:
Refined typography and hierarchy
Consistent color palettes tailored for clarity and accessibility
Updated visual assets such as icons and patterns
Cohesive layout systems for web, presentations, and collateral
The new look aligned with how Cyrano’s clients perceive professional healthcare and tech-driven services, bridging the gap between friendly visuals and trusted expertise.
Challenge :
The key challenge was modernizing the brand while preserving Cyrano’s core personality — a balance between approachable video storytelling and professional healthcare communication. The visual system had to scale across multiple use cases (web, decks, marketing, trade show graphics) without losing integrity or cohesion.
Summary :
The brand refresh resulted in a polished, consistent visual identity that elevates credibility and clarity — turning a fragmented aesthetic into a scalable, signature system. The new brand helps position Cyrano Video as a modern, trustworthy partner in healthcare video marketing and supports stronger engagement and recognition across audiences.
More Projects
More Projects
Cyrano Video
Cyrano Video
Led a brand refresh that refined Cyrano Video’s visual identity, creating a cohesive, scalable system applied across digital, print, and marketing touchpoints.
Industry :
Healthcare / Marketing & Video Production
Problem :
Cyrano Video’s branding had reached a point where it needed to evolve. As the company expanded its services and audience, the existing visual system no longer fully supported consistency, clarity, or scalability across platforms.
Solution :
As the designer leading the refresh, I developed a unified visual system that elevated Cyrano’s brand identity across digital and print. This included:
Refined typography and hierarchy
Consistent color palettes tailored for clarity and accessibility
Updated visual assets such as icons and patterns
Cohesive layout systems for web, presentations, and collateral
The new look aligned with how Cyrano’s clients perceive professional healthcare and tech-driven services, bridging the gap between friendly visuals and trusted expertise.
Challenge :
The key challenge was modernizing the brand while preserving Cyrano’s core personality — a balance between approachable video storytelling and professional healthcare communication. The visual system had to scale across multiple use cases (web, decks, marketing, trade show graphics) without losing integrity or cohesion.
Summary :
The brand refresh resulted in a polished, consistent visual identity that elevates credibility and clarity — turning a fragmented aesthetic into a scalable, signature system. The new brand helps position Cyrano Video as a modern, trustworthy partner in healthcare video marketing and supports stronger engagement and recognition across audiences.