THE LONG PUP
THE LONG PUP
Created a warm, lifestyle driven brand identity for The Long Pup, a dachshund focused brand specializing in apparel, accessories, and everyday goods made for long dogs and the people who love them.
Industry :
DACHSHUND APPAREL / ACCESSORIES / PET GOODS
Problem :
The Long Pup needed a distinctive identity for a dachshund focused lifestyle brand offering apparel, accessories, and everyday goods. The brand had to feel specific to dachshund owners without looking overly novelty driven or generic.
Solution :
Developed a cohesive brand identity centered around a simple running dachshund mark, refined typography, natural neutral tones, and olive accents. The system was extended into product graphics, packaging, social templates, lifestyle imagery, and ecommerce applications.
Challenge :
The brand needed to feel specific to dachshund owners without becoming novelty driven. It had to balance personality, warmth, quality, and everyday usability.
Summary :
The result is a warm and recognizable lifestyle brand that feels playful without sacrificing sophistication. The Long Pup now has a flexible visual system designed to grow across products and connect naturally with dachshund owners.
More Projects
More Projects
THE LONG PUP
THE LONG PUP
Created a warm, lifestyle driven brand identity for The Long Pup, a dachshund focused brand specializing in apparel, accessories, and everyday goods made for long dogs and the people who love them.
Industry :
DACHSHUND APPAREL / ACCESSORIES / PET GOODS
Problem :
The Long Pup needed a distinctive identity for a dachshund focused lifestyle brand offering apparel, accessories, and everyday goods. The brand had to feel specific to dachshund owners without looking overly novelty driven or generic.
Solution :
Developed a cohesive brand identity centered around a simple running dachshund mark, refined typography, natural neutral tones, and olive accents. The system was extended into product graphics, packaging, social templates, lifestyle imagery, and ecommerce applications.
Challenge :
The brand needed to feel specific to dachshund owners without becoming novelty driven. It had to balance personality, warmth, quality, and everyday usability.
Summary :
The result is a warm and recognizable lifestyle brand that feels playful without sacrificing sophistication. The Long Pup now has a flexible visual system designed to grow across products and connect naturally with dachshund owners.
More Projects
More Projects
THE LONG PUP
THE LONG PUP
Created a warm, lifestyle driven brand identity for The Long Pup, a dachshund focused brand specializing in apparel, accessories, and everyday goods made for long dogs and the people who love them.
Industry :
DACHSHUND APPAREL / ACCESSORIES / PET GOODS
Problem :
The Long Pup needed a distinctive identity for a dachshund focused lifestyle brand offering apparel, accessories, and everyday goods. The brand had to feel specific to dachshund owners without looking overly novelty driven or generic.
Solution :
Developed a cohesive brand identity centered around a simple running dachshund mark, refined typography, natural neutral tones, and olive accents. The system was extended into product graphics, packaging, social templates, lifestyle imagery, and ecommerce applications.
Challenge :
The brand needed to feel specific to dachshund owners without becoming novelty driven. It had to balance personality, warmth, quality, and everyday usability.
Summary :
The result is a warm and recognizable lifestyle brand that feels playful without sacrificing sophistication. The Long Pup now has a flexible visual system designed to grow across products and connect naturally with dachshund owners.